This guide is here in case you have any questions or concerns regarding your SEO analytics report. The analytics report is ideal for website owners looking to increase their search ranking for their blogs and other similar websites. Large authorities like Facebook, Amazon, and the like won’t necessarily score high in these tests because of their websites’ setups. Some categories in the report may not appear familiar to you, especially if you’re just getting started in the world of search engine optimization. Hopefully we’ll clear up any questions you may have along the way.
1. Running the Test
Alright, first things first. Before we can get started, you’ll need to run your free report so we can take a look at your results. I’ll be using the most recent report here as an example:
2. URL Analysis
This is what the top of your SEO report will look like. Now, if you scroll down to the first section of pass/fail grades, you’ll see it’s labeled URL Analysis. We’ll start off with some easy ones! The first three grades are pretty self explanatory.
- URL is SEO friendly – Obviously, you want something simple, yet satisfying for the search engines. This isn’t the time to get all fancy. Keep your domain relative your site content. Which brings us to:
- Keyword not found in URL – They get a thumbs down here because the keyword they were shooting for is not included in their URL. Personally, I wouldn’t sweat this one too bad. There’s no way you’re squeezing all your favorite words in your url. Pretty sure the Google bots will take points off for annoying them.
- URL does not contain underscores – Yeah, don’t be dumb. Underscores=bad. Moving on
- Robots.txt file not found – Thumbs down here. The robots.txt file, in a nutshell, is the file that search engine robots use like instructions on how to crawl your site. There is all kinds of information out there about this file, so I won’t dive in here for the sake of derailing from my original intentions. But get you one set up!
- Favicon file not found – This one isn’t a big deal for strictly search optimization purposes, but it certainly wouldn’t hurt to have one. Your site’s favicon is like your website’s logo. It’s what people see when they bookmark your page. Even some search engines incorporate them. They add to the overall usability and make your site look even more professional. This isn’t a step you need to overthink. I am by no means a graphic artist but with a little cut and paste I made my site’s sexy little favicon that you see up there in the tab.
- Preferred domain not set – Your preferred domain name is the one search engines use to index your pages. Make sure it’s set to the one you want. (This also includes different variations of your website’s address. Like http://seolinkxpress.com or http://www.seolinkxpress.com)
Alrighty then! Moving right along. Onward!
3. Page Speed
Page Speed – It’s currently 2018. Your sh*t better not be slow. I joke. But seriously…
4. Title Analysis
“SUCURI WEBSITE FIREWALL – ACCESS DENIED”
If you’re smart and have your website protected, you may get this message. No big deal, you can disable it briefly, go into your settings and allow the program to run its magic, or just skip that one altogether with your fortified defense systems still intact.
- Title has 60 characters or less – This is the underlined title that appears in search engines. Short and sweet is key here, while staying true to your topic.
- Title tag should begin with exact keyword – Just look at it this way, if someone types a keyword into AskJeeves or whatever the kids are using nowadays, they are probably also looking for that keyword in their search results. The user finds what they want quicker. Win.
5. Description Analysis
- Description is too short. Consider adding more characters – You want to find that sweet balance of sentence structure paired with the decadent aroma of keywords that make the bots salivate.
- Description tag should contain the exact keyword – Definitely make sure your keyword is cleverly worded in this description.
6. Image Analysis
Sorry, no data in this report type. Well, nothing to see here then I guess. If you have images on your page, ensure their described correctly. If it makes sense, go ahead and link them to the page on your site the image refers to.
7. Headings (H1-H6)
- Found heading tags H1, H2 and H3 – Headings may not have as major of an impact as they did back in the good ol’ days, but still should be used nonetheless. It’s another simple tool to help search bots distinguish your main talking points in posts, specifically longer in length posts. They made good use of them here, thumbs up.
- Exact keyword NOT found heading tags H1, H2 or H3 – If you’re trying to rank in something on google, whatever it may be, you at least need to use that keyword a few times. While Google bots won’t hesitate to penalize you for overusing them to cut down on spamming, adding your keywords into your main headings is a great way to help get the search bots’ attention. Good attention. Thumbs down here, fail whale.
- No duplicate heading tags found – I feel like I’ve mentioned something like this already… Oh, well, don’t spam your posts.
8. Top Words
Well… awesome. Remember that firewall we talked about? The report just walked up and read whatever was on the firewall and wrote it down. Terrible example, but I’m too far in now to turn back! I’ll make one up then I guess:
If you the keywords you’re hoping to rank for are listed here, you’re doing it right! But if you want to rank in something similar to “best pizza ever” and your top words are “puppies” and “laughing babies” or something, you may want to revise your strategy… and see a therapist… Aaaaannyway
9. Mobile Analysis
- We found viewport metatag – You already know mobile browsing is taking over the world, so your website needs to adjusted so. Edit you viewport metatag to make your website easier for visitors browsing on their phones and tablets. Many wordpress themes already have this implemented for you.
- Add an Apple Icon – When someone saves a website as a bookmark on their Iphone’s or Ipad’s home screen, an icon appears in its place. If you do not have an Apple icon, it’s just a tiny thumbnail of your site. It looks lazy, don’t be lazy. You can use the same as your favicon here, too!
10. Text Analysis
Ok, this section here is crucial to your blog page, so PAY ATTENTION! Sorry for yelling.
- You should have 500+ words on this page – ANY blog post you make, it NEEDS the minimum of 500 words. This is the consensus across all platforms.
- Keyword should have 3 occurences – It needs to be obvious what your topic is so your keywords should mentioned in various ways throughout your page or post, but not to the point where you’re forcing it in between every three words. This will take points off.
- Exact keyword was neither bolded, italicized, or underlined – This increases ease of use for your readers and assures them early this page is what they’re looking for.
- Exact keyword was not found within first 100 words – Much like writing an essay, you want the subject made clear very early. You don’t want to bore your audience, or in this case, the search bots.
- Exact keyword not found in anchor text – Internal linking is important to establishing page rank. Using the keyword as the anchor text for a link to another one of your site’s pages will do wonders.
11. Social Buttons
I won’t go into much detail here. Social media is King. If you’re creating good content, why not make it easy to be shared across all platforms? If the page you’re getting analysed isn’t a blog, be sure to link to yours at some point.
12. Code Analysis
- Code is not W3C valid. – While this is not a black or white, sink or swim issue, you want to make sure your site is W3C compliant. Check here for a step by step guide: https://www.w3.org/QA/2002/09/Step-by-step
- No flash elements found. – Again, not a deal breaker, but ideally you want to shy away from Flash when running a blog or small website, for it can really bog down your page speed
- No inline CSS found – Using inline CSS in your HTML code can seriously gum up the coding of your website, making it difficult to be edited in the future, and difficult to index.
- Text to html ratio is less than 2:1 – The code to text ratio of a page is used by search engines and spiders to calculate the relevancy of a webpage. A higher code to text ratio allows for a better chance of getting a good page ranking in the SERPs. Not all search engines are using the code to text ratio in their index algorithm, but most of them do. Therefore, having a higher code to text ratio than your competitors gives you a good start for on-site optimization.
- Add schema.org markup – Schema is a form of microdata , which is another tool that improves site ranking and how it’s displayed on major search engines.
- Link to sitemap.xml was not found – Making a link to your sitemap.xml, placing it in your robots.txt, and submitting it to google will also make your site more easily indexed.
13. The Review
Finally! We made it through! At the very bottom of your report, you will see a checklist of all the issues you can work on correcting. Get them all fixed, then come back and run the report again to watch your SEO score skyrocket. Good Luck!