Search engine optimization (SEO) has long been considered one of the most important disciplines of digital marketing. Having the knowledge and skill set necessary to increase exposure is game-changing. The five expert tips below will increase your numbers across the board.
Identify your target audience
If you’re lucky enough to have an established base of consumers already, all you have to do is pull data on your current consumer base and then sort it by whatever demographic you desire. Facebook, Twitter, and Instagram are three of the largest and fastest growing social media channels. Social media has made it possible for businesses to connect with their customers, and vice-versa, at a level unknown ten short years ago. Take advantage of this by analyzing comments left by consumers of your competition, which are, therefore, part of your target audience.
Structure each post
It’s essential that each blog post be easy to read. Many consumers want to be able to scan an article and absorb whatever information pops out at them. To appeal to these members of your target audience, use short, easy to read paragraphs as opposed to long, drawn-out ones. If it looks super boring to you, chances are good it’ll be boring to them. Word count also plays a significant role in readability, as well as the font and design of your text. While some readers enjoy long, in-depth articles, most readers of non-fiction blog posts appreciate a concise article free of any fluff.
Increase social proof
It’s vital that you engage with consumers and followers on social media on a regular basis. Although Google says publicly that it doesn’t consider social media in its ranking factor, most SEO experts agree that it has a significant impact on other aspects that are recognized by Google in the pagerank of a web page to a particular search query. Always add a call-to-action in your blog posts, asking readers to share the article on their favorite social media accounts. The more you’re talked about on social media, the more chance you have of having your domain shared on other blogs, which are indexed by Google.
Backlinks are one of the best ways to increase page rank and show up early in search results. A backlink is just a link from a third-party site or blog that leads to your site. Google loves backlinks as long as they aren’t bad quality. Backlinks that come from sites that are established and authoritative in their niche are considered “good.” You can think of them as similar your works cited page from an academic essay. They help show the content you are making has some authority.
Consistency is important because it’s indicative of reliability, authority, and other positive traits. Releasing content that conforms to the steps previously covered, and releasing it on a consistent basis, will improve your social proof and strengthen the trust that readers place in your content and your name.